Email Newsletters
for Associations

If you have a computer and an e-mail account, you can now distribute your association’s message to the global masses with minimal labor and no printing or postage expenses. Sound too good to be true?

Email newsletters (also known as ezines and emags) are fast becoming the marketing vehicle of choice for associations. By sending a regular newsletter via email to a targeted group of members, associations can increase membership, encourage participation in association events, and even drive traffic to their Website.

For many organizations, newsletters have always been a communication tool. They were printed, stapled, and mailed on a regular basis, and hardly a thought is given to alternate methods of distribution. But the Internet has brought a vast array of options to our doors, and email newsletters are one viable alternative. The most obvious benefit is the elimination of printing and postage expenses. This can be a sizable amount of money, depending on the organization. But there are other benefits that associations should capitalize on. The ability to reach a highly targeted audience, the option of sending specific newsletters to each audience, and savings associated with a higher frequency of "mailings" are all benefits that associations taking notice of.